Jeff Barna: A Visionary in the World of Automotive Innovation

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Jeff Barna: Yokohama Tire Corporation (YTC) is now a lifetime trustee of the University of the Aftermarket Foundation (UAF). YTC’s President and CEO, Jeff Barna, shared the news and is also joining UAF’s board of trustees. Since 1986, UAF has helped thousands of students by giving out millions of dollars in scholarships for careers in technical and professional fields.


The University of the Aftermarket Foundation (UAF) offers several great benefits, including:

  • Supporting continued education through programs like AAP and MAAP certifications.
  • Backing educational projects in the industry.
  • Providing a way to honor or remember individuals.
  • Showcasing career opportunities to inspire the next generation of professionals.
  • Bringing industry members together to build a stronger future

Yokohama Tire Becomes a Lifetime Trustee of University of the Aftermarket Foundation

Yokohama Tire Corporation (YTC) has taken a big step to support the future of the automotive industry. The company announced that it has become a lifetime trustee of the University of the Aftermarket Foundation (UAF). Along with this, YTC President and CEO Jeff Barna is now part of the UAF board of trustees.

Since 1986, UAF has been helping students pursue careers in the automotive industry by giving out millions of dollars in scholarships. The foundation also supports various educational programs, recognizes outstanding individuals, and highlights career opportunities in the industry to attract new talent.

“UAF helps prepare the next generation of leaders for the automotive aftermarket,” said Jeff Barna. “At Yokohama, we’re committed to investing in the industry’s future. We believe other tire manufacturers should also support this important mission, and we’re proud to set an example.”

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Roger McCollum, chairman of the University of the Aftermarket Foundation, shared his gratitude. “We deeply appreciate Yokohama Tire Corporation’s generosity and are excited to welcome Jeff Barna to our board. By becoming a Lifetime Trustee, Yokohama is showing its dedication to building a skilled workforce that will drive innovation and success in the tire industry.”

McCollum explained that UAF’s efforts benefit:

  • Students studying automotive maintenance, repair, collision work, heavy-duty/diesel, and performance-related fields.
  • Those interested in careers in areas like engineering, supply chain, IT, sales, marketing, and finance.
  • Companies in the industry, by educating their employees through programs like Leadership 2.0.
  • Families, friends, and colleagues of people in the industry, as scholarships often reach their loved ones.

The foundation also works to attract new talent and support education initiatives that benefit the entire motor vehicle aftermarket industry.

Yokohama’s involvement is more than just a donation—it’s a promise to help shape the future of the automotive world.

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